In the US, we make great efforts to teach children to read and write, but we don’t give their financial literacy the same attention. As a result, few young people know how to manage their personal financial lives. They grow to adulthood continuing habits that they have developed, or those that they have seen in their own families. In a 2008 report, The President’s Advisory Council on Financial Literacy defines personal financial literacy as “the ability to use knowledge and skills to manage financial resources effectively for a lifetime of financial well-being.”

Money on Call is a 30 minute show that will air in Fridays in April, as part of Financial Literacy Month. Money on Call is a live, call-in show that features professionals from the financial world discussing and answering questions on a variety of topics, providing viewers a better foundation to manage economic resources for a lifetime of financial well-being. Viewers will call in with their questions about that week’s topics. The show will also be aired live on Facebook so viewers can ask their questions online as well.

The goal of Money on Call is to share the importance of financial education with our viewers, helping each person to understand the benefits of being financially independent.  Being financially successful means you are in control of your money instead of it controlling you. Our aim is to give viewers a better understanding of the following through a safe environment to ask questions where no one is judged:

• Provide a solid financial foundation for themselves and their family, becoming a financial role model for children
• Eliminate common misconceptions about finances while empowering viewers to take an active role
• Educate viewers on the importance of investing in their future
• Understand their financial rights and obligations and the importance of fiscally responsible citizens